Friday, May 22, 2020

Fast Food Outlets Is Fast Growing And Competition Is...

Fast food outlets in Port Harcourt is fast growing and competition is fierce among the operators. As posit by Stewart, (1996) that successfully implemented customer retention strategies are a point of competitive advantage, which means that the customer should always be treated as king, and should be at the core or heart of the operations of every business. Nworah, (ND) observed that the need to compete against one another is borne out of a desire to attract new customers, and also to satisfy and keep their existing customer base. Surviving in such a competitive setting requires the cooperation of employees who will be willing to exceed their job description. Eventually, extra role behaviours cannot also strive in an environment of intimidation, abuse, anxiety, etc which incidentally is prevalent in many fast food outlets. As observed by Reischman, (2003) that managements at fast food outlets have created an environment, which looks like a family, while on the other hand, an environment filled with intimidation and fear. Similarly, service oriented outlets need employees who are ready to surpass their job description by engaging in citizenship behaviours. This type of behaviour is necessary because it is not usually feasible to capture all relevant facets of the job due to the changing behaviours and perceptions of the customers. Dash and Pradhan, (2014) opined that one such way that the organisation can achieve its objective is through behaviours of the employees.Show MoreRelatedRetailing Characteristics of Fast Food Stores and Their Impact on Customer Sales and Satisfaction29639 Words   |  119 Pagesâ€Å"Retailing characteristics of fast food stores and their impact on customer sales and satisfaction† By:- Rajul Bhardwaj Lecturer, Faculty of Management Studies, Gurukul Kangri University, Haridwar(Uttarakhand), India Table Of Contents:- ï  ¶ Chap-1 Introduction 1.1 Global Retailing Industry..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.2 The Far East Experience..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.3 The Changing Food Retailing sector in Asia.. 1.4 Recognition of a Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.5 Objectives ofRead MoreChipotle18199 Words   |  73 PagesPrepared for: Chipotle Submitted By: December 14, 2011 I. Introduction to Chipotle Introduction Chipotle Mexican Grill is a leading force in its commitment to buy food from sustainable sources that do not have a negative impact on its menu pricing. Besides leading the way in the fast casual dining experience, it also supports farming initiatives that develop and practice best standards. Chipotle is also active in its environmental commitment to working to reduce its carbon footprintRead MoreHow Starbucks Enter Into the Hong Kong Market5983 Words   |  24 Pages.................................................................................. 15 Standardization vs. adaptation ................................................................................................. 15 â€Å"Hong Kong style† Starbucks outlets ........................................................................................ 18 Conclusion.......................................................................................................................................... 20 ReferencesRea d MoreFast Food Industry of Pakistan8883 Words   |  36 PagesCHAPTER – 1 INTRODUCTION 1.1 Introduction: a) Introduction to topic: Fast food is food, which is prepared and served quickly at outlets called fast-food restaurants. A restaurant is an establishment that serves prepared food and beverages on tables set for individuals, pairs or larger groups, to be consumed primarily on the premises. Restaurants serve a wide variety of food at a specified cost given on its menu card for on or off the premises consumption. These includes eating establishmentsRead MoreAnalysis of the Pizza Industry Essay4621 Words   |  19 PagesThe Fast Food Restaurant Industry - Analysis of the Pizza Industry THE RESTAURANT INDUSTRY AND HISTORY Where and when did the fast food concept come into play? Consider the hamburger. While German immigrants brought the first Hamburg Style Steak to the United States in the early 19th century, the humble hamburger, White Castle, became the basis for a new kind of restaurant in 1916 called the fast food chain. J. Walter Anderson, who sold five-cent hamburgers with french-fries andRead MoreAussie Pooch Mobile 16986 Words   |  28 Pagesappointment—a pooch party of ten dogs at number 22, where five other residents of the street had arranged to have their dogs washed on a fortnightly basis. Prior to their arrival outside the house, there had been ferocious growling and snarling from a fierce-looking Rottweiler. But when the animal caught sight of the brightly-colored trailer, he and two other dogs in the yard bounded forward eagerly to the chain link fence, in a flurry of barking and wagging tails. Throughout residential areas of BrisbaneRead MoreCaso Mcdonald ´S9665 W ords   |  39 Pagesdistinguished itself in the quick-service industry through its remarkable consistency across all units. To competitors and customers alike, the Golden Arches—the corporate emblem that adorned every restaurant— symbolized pleasant, fast service and tasty, inexpensive food. In the United States alone, McDonald’s served over 20 million customers every day.1 Although such a number testified to the restaurant chain’s success, it also suggested a troubling question for management. With McDonald’s alreadyRead MoreFood Truck Business Essay7399 Words   |  30 Pages†¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Competition †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦13 SWOT Analysis †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. †¦. 15 Marketing Plan †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦17 Product †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦. 18 Promotion †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦. 21 Financial Analysis †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. .24 Introduction A food truck is aRead MoreStarbucks Analysis10818 Words   |  44 PagesOther competitors US market 30 9.6 Competition in Europe and Asia 30 10 Porter s 5 forces 31 10.1 Threat of new entrants 31 10.2 Bargaining Power of Customers 32 10.3 Bargaining Power of Suppliers 32 10.4 Threat of Substitute Products or Services 33 10.5 The Intensity of rivalry among competitors 33 11 Conclusion External Analysis 34 11.1 Opportunities 34 11.2 Threats 35 • Volatile coffee markets 35 • Market/lifestyle fluctuations 35 • Fierce Competition 35 12.1 TOWS analysis: 37 12.2Read MoreConsumer Behaviour Towards Cadbury Products10353 Words   |  42 Pagescustomer’s preferences are provided by the Airtel? 7 Executiv e Summar y 8 EXECUTIVE SUMMARY The project is an extensive report on how the Airtel company markets its strategies and how the company has been able in tackling the present tough competition and how it is cooping up by the allegations of the quality of its products. The report begins with the history of the products and the introduction of the Airtel company. This report also contains the basic marketing strategies that are used by

Fast Food Outlets Is Fast Growing And Competition Is...

Fast food outlets in Port Harcourt is fast growing and competition is fierce among the operators. As posit by Stewart, (1996) that successfully implemented customer retention strategies are a point of competitive advantage, which means that the customer should always be treated as king, and should be at the core or heart of the operations of every business. Nworah, (ND) observed that the need to compete against one another is borne out of a desire to attract new customers, and also to satisfy and keep their existing customer base. Surviving in such a competitive setting requires the cooperation of employees who will be willing to exceed their job description. Eventually, extra role behaviours cannot also strive in an environment of intimidation, abuse, anxiety, etc which incidentally is prevalent in many fast food outlets. As observed by Reischman, (2003) that managements at fast food outlets have created an environment, which looks like a family, while on the other hand, an environment filled with intimidation and fear. Similarly, service oriented outlets need employees who are ready to surpass their job description by engaging in citizenship behaviours. This type of behaviour is necessary because it is not usually feasible to capture all relevant facets of the job due to the changing behaviours and perceptions of the customers. Dash and Pradhan, (2014) opined that one such way that the organisation can achieve its objective is through behaviours of the employees.Show MoreRelatedRetailing Characteristics of Fast Food Stores and Their Impact on Customer Sales and Satisfaction29639 Words   |  119 Pagesâ€Å"Retailing characteristics of fast food stores and their impact on customer sales and satisfaction† By:- Rajul Bhardwaj Lecturer, Faculty of Management Studies, Gurukul Kangri University, Haridwar(Uttarakhand), India Table Of Contents:- ï  ¶ Chap-1 Introduction 1.1 Global Retailing Industry..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.2 The Far East Experience..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.3 The Changing Food Retailing sector in Asia.. 1.4 Recognition of a Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.5 Objectives ofRead MoreChipotle18199 Words   |  73 PagesPrepared for: Chipotle Submitted By: December 14, 2011 I. Introduction to Chipotle Introduction Chipotle Mexican Grill is a leading force in its commitment to buy food from sustainable sources that do not have a negative impact on its menu pricing. Besides leading the way in the fast casual dining experience, it also supports farming initiatives that develop and practice best standards. Chipotle is also active in its environmental commitment to working to reduce its carbon footprintRead MoreHow Starbucks Enter Into the Hong Kong Market5983 Words   |  24 Pages.................................................................................. 15 Standardization vs. adaptation ................................................................................................. 15 â€Å"Hong Kong style† Starbucks outlets ........................................................................................ 18 Conclusion.......................................................................................................................................... 20 ReferencesRea d MoreFast Food Industry of Pakistan8883 Words   |  36 PagesCHAPTER – 1 INTRODUCTION 1.1 Introduction: a) Introduction to topic: Fast food is food, which is prepared and served quickly at outlets called fast-food restaurants. A restaurant is an establishment that serves prepared food and beverages on tables set for individuals, pairs or larger groups, to be consumed primarily on the premises. Restaurants serve a wide variety of food at a specified cost given on its menu card for on or off the premises consumption. These includes eating establishmentsRead MoreAnalysis of the Pizza Industry Essay4621 Words   |  19 PagesThe Fast Food Restaurant Industry - Analysis of the Pizza Industry THE RESTAURANT INDUSTRY AND HISTORY Where and when did the fast food concept come into play? Consider the hamburger. While German immigrants brought the first Hamburg Style Steak to the United States in the early 19th century, the humble hamburger, White Castle, became the basis for a new kind of restaurant in 1916 called the fast food chain. J. Walter Anderson, who sold five-cent hamburgers with french-fries andRead MoreAussie Pooch Mobile 16986 Words   |  28 Pagesappointment—a pooch party of ten dogs at number 22, where five other residents of the street had arranged to have their dogs washed on a fortnightly basis. Prior to their arrival outside the house, there had been ferocious growling and snarling from a fierce-looking Rottweiler. But when the animal caught sight of the brightly-colored trailer, he and two other dogs in the yard bounded forward eagerly to the chain link fence, in a flurry of barking and wagging tails. Throughout residential areas of BrisbaneRead MoreCaso Mcdonald ´S9665 W ords   |  39 Pagesdistinguished itself in the quick-service industry through its remarkable consistency across all units. To competitors and customers alike, the Golden Arches—the corporate emblem that adorned every restaurant— symbolized pleasant, fast service and tasty, inexpensive food. In the United States alone, McDonald’s served over 20 million customers every day.1 Although such a number testified to the restaurant chain’s success, it also suggested a troubling question for management. With McDonald’s alreadyRead MoreFood Truck Business Essay7399 Words   |  30 Pages†¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Competition †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦13 SWOT Analysis †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. †¦. 15 Marketing Plan †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦17 Product †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦. 18 Promotion †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦. 21 Financial Analysis †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. .24 Introduction A food truck is aRead MoreStarbucks Analysis10818 Words   |  44 PagesOther competitors US market 30 9.6 Competition in Europe and Asia 30 10 Porter s 5 forces 31 10.1 Threat of new entrants 31 10.2 Bargaining Power of Customers 32 10.3 Bargaining Power of Suppliers 32 10.4 Threat of Substitute Products or Services 33 10.5 The Intensity of rivalry among competitors 33 11 Conclusion External Analysis 34 11.1 Opportunities 34 11.2 Threats 35 • Volatile coffee markets 35 • Market/lifestyle fluctuations 35 • Fierce Competition 35 12.1 TOWS analysis: 37 12.2Read MoreConsumer Behaviour Towards Cadbury Products10353 Words   |  42 Pagescustomer’s preferences are provided by the Airtel? 7 Executiv e Summar y 8 EXECUTIVE SUMMARY The project is an extensive report on how the Airtel company markets its strategies and how the company has been able in tackling the present tough competition and how it is cooping up by the allegations of the quality of its products. The report begins with the history of the products and the introduction of the Airtel company. This report also contains the basic marketing strategies that are used by

Fast Food Outlets Is Fast Growing And Competition Is...

Fast food outlets in Port Harcourt is fast growing and competition is fierce among the operators. As posit by Stewart, (1996) that successfully implemented customer retention strategies are a point of competitive advantage, which means that the customer should always be treated as king, and should be at the core or heart of the operations of every business. Nworah, (ND) observed that the need to compete against one another is borne out of a desire to attract new customers, and also to satisfy and keep their existing customer base. Surviving in such a competitive setting requires the cooperation of employees who will be willing to exceed their job description. Eventually, extra role behaviours cannot also strive in an environment of intimidation, abuse, anxiety, etc which incidentally is prevalent in many fast food outlets. As observed by Reischman, (2003) that managements at fast food outlets have created an environment, which looks like a family, while on the other hand, an environment filled with intimidation and fear. Similarly, service oriented outlets need employees who are ready to surpass their job description by engaging in citizenship behaviours. This type of behaviour is necessary because it is not usually feasible to capture all relevant facets of the job due to the changing behaviours and perceptions of the customers. Dash and Pradhan, (2014) opined that one such way that the organisation can achieve its objective is through behaviours of the employees.Show MoreRelatedRetailing Characteristics of Fast Food Stores and Their Impact on Customer Sales and Satisfaction29639 Words   |  119 Pagesâ€Å"Retailing characteristics of fast food stores and their impact on customer sales and satisfaction† By:- Rajul Bhardwaj Lecturer, Faculty of Management Studies, Gurukul Kangri University, Haridwar(Uttarakhand), India Table Of Contents:- ï  ¶ Chap-1 Introduction 1.1 Global Retailing Industry..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.2 The Far East Experience..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.3 The Changing Food Retailing sector in Asia.. 1.4 Recognition of a Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.5 Objectives ofRead MoreChipotle18199 Words   |  73 PagesPrepared for: Chipotle Submitted By: December 14, 2011 I. Introduction to Chipotle Introduction Chipotle Mexican Grill is a leading force in its commitment to buy food from sustainable sources that do not have a negative impact on its menu pricing. Besides leading the way in the fast casual dining experience, it also supports farming initiatives that develop and practice best standards. Chipotle is also active in its environmental commitment to working to reduce its carbon footprintRead MoreHow Starbucks Enter Into the Hong Kong Market5983 Words   |  24 Pages.................................................................................. 15 Standardization vs. adaptation ................................................................................................. 15 â€Å"Hong Kong style† Starbucks outlets ........................................................................................ 18 Conclusion.......................................................................................................................................... 20 ReferencesRea d MoreFast Food Industry of Pakistan8883 Words   |  36 PagesCHAPTER – 1 INTRODUCTION 1.1 Introduction: a) Introduction to topic: Fast food is food, which is prepared and served quickly at outlets called fast-food restaurants. A restaurant is an establishment that serves prepared food and beverages on tables set for individuals, pairs or larger groups, to be consumed primarily on the premises. Restaurants serve a wide variety of food at a specified cost given on its menu card for on or off the premises consumption. These includes eating establishmentsRead MoreAnalysis of the Pizza Industry Essay4621 Words   |  19 PagesThe Fast Food Restaurant Industry - Analysis of the Pizza Industry THE RESTAURANT INDUSTRY AND HISTORY Where and when did the fast food concept come into play? Consider the hamburger. While German immigrants brought the first Hamburg Style Steak to the United States in the early 19th century, the humble hamburger, White Castle, became the basis for a new kind of restaurant in 1916 called the fast food chain. J. Walter Anderson, who sold five-cent hamburgers with french-fries andRead MoreAussie Pooch Mobile 16986 Words   |  28 Pagesappointment—a pooch party of ten dogs at number 22, where five other residents of the street had arranged to have their dogs washed on a fortnightly basis. Prior to their arrival outside the house, there had been ferocious growling and snarling from a fierce-looking Rottweiler. But when the animal caught sight of the brightly-colored trailer, he and two other dogs in the yard bounded forward eagerly to the chain link fence, in a flurry of barking and wagging tails. Throughout residential areas of BrisbaneRead MoreCaso Mcdonald ´S9665 W ords   |  39 Pagesdistinguished itself in the quick-service industry through its remarkable consistency across all units. To competitors and customers alike, the Golden Arches—the corporate emblem that adorned every restaurant— symbolized pleasant, fast service and tasty, inexpensive food. In the United States alone, McDonald’s served over 20 million customers every day.1 Although such a number testified to the restaurant chain’s success, it also suggested a troubling question for management. With McDonald’s alreadyRead MoreFood Truck Business Essay7399 Words   |  30 Pages†¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Competition †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦13 SWOT Analysis †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. †¦. 15 Marketing Plan †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦17 Product †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦. 18 Promotion †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦. 21 Financial Analysis †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. .24 Introduction A food truck is aRead MoreStarbucks Analysis10818 Words   |  44 PagesOther competitors US market 30 9.6 Competition in Europe and Asia 30 10 Porter s 5 forces 31 10.1 Threat of new entrants 31 10.2 Bargaining Power of Customers 32 10.3 Bargaining Power of Suppliers 32 10.4 Threat of Substitute Products or Services 33 10.5 The Intensity of rivalry among competitors 33 11 Conclusion External Analysis 34 11.1 Opportunities 34 11.2 Threats 35 • Volatile coffee markets 35 • Market/lifestyle fluctuations 35 • Fierce Competition 35 12.1 TOWS analysis: 37 12.2Read MoreConsumer Behaviour Towards Cadbury Products10353 Words   |  42 Pagescustomer’s preferences are provided by the Airtel? 7 Executiv e Summar y 8 EXECUTIVE SUMMARY The project is an extensive report on how the Airtel company markets its strategies and how the company has been able in tackling the present tough competition and how it is cooping up by the allegations of the quality of its products. The report begins with the history of the products and the introduction of the Airtel company. This report also contains the basic marketing strategies that are used by

Fast Food Outlets Is Fast Growing And Competition Is...

Fast food outlets in Port Harcourt is fast growing and competition is fierce among the operators. As posit by Stewart, (1996) that successfully implemented customer retention strategies are a point of competitive advantage, which means that the customer should always be treated as king, and should be at the core or heart of the operations of every business. Nworah, (ND) observed that the need to compete against one another is borne out of a desire to attract new customers, and also to satisfy and keep their existing customer base. Surviving in such a competitive setting requires the cooperation of employees who will be willing to exceed their job description. Eventually, extra role behaviours cannot also strive in an environment of intimidation, abuse, anxiety, etc which incidentally is prevalent in many fast food outlets. As observed by Reischman, (2003) that managements at fast food outlets have created an environment, which looks like a family, while on the other hand, an environment filled with intimidation and fear. Similarly, service oriented outlets need employees who are ready to surpass their job description by engaging in citizenship behaviours. This type of behaviour is necessary because it is not usually feasible to capture all relevant facets of the job due to the changing behaviours and perceptions of the customers. Dash and Pradhan, (2014) opined that one such way that the organisation can achieve its objective is through behaviours of the employees.Show MoreRelatedRetailing Characteristics of Fast Food Stores and Their Impact on Customer Sales and Satisfaction29639 Words   |  119 Pagesâ€Å"Retailing characteristics of fast food stores and their impact on customer sales and satisfaction† By:- Rajul Bhardwaj Lecturer, Faculty of Management Studies, Gurukul Kangri University, Haridwar(Uttarakhand), India Table Of Contents:- ï  ¶ Chap-1 Introduction 1.1 Global Retailing Industry..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.2 The Far East Experience..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.3 The Changing Food Retailing sector in Asia.. 1.4 Recognition of a Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.5 Objectives ofRead MoreChipotle18199 Words   |  73 PagesPrepared for: Chipotle Submitted By: December 14, 2011 I. Introduction to Chipotle Introduction Chipotle Mexican Grill is a leading force in its commitment to buy food from sustainable sources that do not have a negative impact on its menu pricing. Besides leading the way in the fast casual dining experience, it also supports farming initiatives that develop and practice best standards. Chipotle is also active in its environmental commitment to working to reduce its carbon footprintRead MoreHow Starbucks Enter Into the Hong Kong Market5983 Words   |  24 Pages.................................................................................. 15 Standardization vs. adaptation ................................................................................................. 15 â€Å"Hong Kong style† Starbucks outlets ........................................................................................ 18 Conclusion.......................................................................................................................................... 20 ReferencesRea d MoreFast Food Industry of Pakistan8883 Words   |  36 PagesCHAPTER – 1 INTRODUCTION 1.1 Introduction: a) Introduction to topic: Fast food is food, which is prepared and served quickly at outlets called fast-food restaurants. A restaurant is an establishment that serves prepared food and beverages on tables set for individuals, pairs or larger groups, to be consumed primarily on the premises. Restaurants serve a wide variety of food at a specified cost given on its menu card for on or off the premises consumption. These includes eating establishmentsRead MoreAnalysis of the Pizza Industry Essay4621 Words   |  19 PagesThe Fast Food Restaurant Industry - Analysis of the Pizza Industry THE RESTAURANT INDUSTRY AND HISTORY Where and when did the fast food concept come into play? Consider the hamburger. While German immigrants brought the first Hamburg Style Steak to the United States in the early 19th century, the humble hamburger, White Castle, became the basis for a new kind of restaurant in 1916 called the fast food chain. J. Walter Anderson, who sold five-cent hamburgers with french-fries andRead MoreAussie Pooch Mobile 16986 Words   |  28 Pagesappointment—a pooch party of ten dogs at number 22, where five other residents of the street had arranged to have their dogs washed on a fortnightly basis. Prior to their arrival outside the house, there had been ferocious growling and snarling from a fierce-looking Rottweiler. But when the animal caught sight of the brightly-colored trailer, he and two other dogs in the yard bounded forward eagerly to the chain link fence, in a flurry of barking and wagging tails. Throughout residential areas of BrisbaneRead MoreCaso Mcdonald ´S9665 W ords   |  39 Pagesdistinguished itself in the quick-service industry through its remarkable consistency across all units. To competitors and customers alike, the Golden Arches—the corporate emblem that adorned every restaurant— symbolized pleasant, fast service and tasty, inexpensive food. In the United States alone, McDonald’s served over 20 million customers every day.1 Although such a number testified to the restaurant chain’s success, it also suggested a troubling question for management. With McDonald’s alreadyRead MoreFood Truck Business Essay7399 Words   |  30 Pages†¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Competition †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦13 SWOT Analysis †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. †¦. 15 Marketing Plan †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦17 Product †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦. 18 Promotion †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦. 21 Financial Analysis †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. .24 Introduction A food truck is aRead MoreStarbucks Analysis10818 Words   |  44 PagesOther competitors US market 30 9.6 Competition in Europe and Asia 30 10 Porter s 5 forces 31 10.1 Threat of new entrants 31 10.2 Bargaining Power of Customers 32 10.3 Bargaining Power of Suppliers 32 10.4 Threat of Substitute Products or Services 33 10.5 The Intensity of rivalry among competitors 33 11 Conclusion External Analysis 34 11.1 Opportunities 34 11.2 Threats 35 • Volatile coffee markets 35 • Market/lifestyle fluctuations 35 • Fierce Competition 35 12.1 TOWS analysis: 37 12.2Read MoreConsumer Behaviour Towards Cadbury Products10353 Words   |  42 Pagescustomer’s preferences are provided by the Airtel? 7 Executiv e Summar y 8 EXECUTIVE SUMMARY The project is an extensive report on how the Airtel company markets its strategies and how the company has been able in tackling the present tough competition and how it is cooping up by the allegations of the quality of its products. The report begins with the history of the products and the introduction of the Airtel company. This report also contains the basic marketing strategies that are used by

Fast Food Outlets Is Fast Growing And Competition Is...

Fast food outlets in Port Harcourt is fast growing and competition is fierce among the operators. As posit by Stewart, (1996) that successfully implemented customer retention strategies are a point of competitive advantage, which means that the customer should always be treated as king, and should be at the core or heart of the operations of every business. Nworah, (ND) observed that the need to compete against one another is borne out of a desire to attract new customers, and also to satisfy and keep their existing customer base. Surviving in such a competitive setting requires the cooperation of employees who will be willing to exceed their job description. Eventually, extra role behaviours cannot also strive in an environment of intimidation, abuse, anxiety, etc which incidentally is prevalent in many fast food outlets. As observed by Reischman, (2003) that managements at fast food outlets have created an environment, which looks like a family, while on the other hand, an environment filled with intimidation and fear. Similarly, service oriented outlets need employees who are ready to surpass their job description by engaging in citizenship behaviours. This type of behaviour is necessary because it is not usually feasible to capture all relevant facets of the job due to the changing behaviours and perceptions of the customers. Dash and Pradhan, (2014) opined that one such way that the organisation can achieve its objective is through behaviours of the employees.Show MoreRelatedRetailing Characteristics of Fast Food Stores and Their Impact on Customer Sales and Satisfaction29639 Words   |  119 Pagesâ€Å"Retailing characteristics of fast food stores and their impact on customer sales and satisfaction† By:- Rajul Bhardwaj Lecturer, Faculty of Management Studies, Gurukul Kangri University, Haridwar(Uttarakhand), India Table Of Contents:- ï  ¶ Chap-1 Introduction 1.1 Global Retailing Industry..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.2 The Far East Experience..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.3 The Changing Food Retailing sector in Asia.. 1.4 Recognition of a Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.5 Objectives ofRead MoreChipotle18199 Words   |  73 PagesPrepared for: Chipotle Submitted By: December 14, 2011 I. Introduction to Chipotle Introduction Chipotle Mexican Grill is a leading force in its commitment to buy food from sustainable sources that do not have a negative impact on its menu pricing. Besides leading the way in the fast casual dining experience, it also supports farming initiatives that develop and practice best standards. Chipotle is also active in its environmental commitment to working to reduce its carbon footprintRead MoreHow Starbucks Enter Into the Hong Kong Market5983 Words   |  24 Pages.................................................................................. 15 Standardization vs. adaptation ................................................................................................. 15 â€Å"Hong Kong style† Starbucks outlets ........................................................................................ 18 Conclusion.......................................................................................................................................... 20 ReferencesRea d MoreFast Food Industry of Pakistan8883 Words   |  36 PagesCHAPTER – 1 INTRODUCTION 1.1 Introduction: a) Introduction to topic: Fast food is food, which is prepared and served quickly at outlets called fast-food restaurants. A restaurant is an establishment that serves prepared food and beverages on tables set for individuals, pairs or larger groups, to be consumed primarily on the premises. Restaurants serve a wide variety of food at a specified cost given on its menu card for on or off the premises consumption. These includes eating establishmentsRead MoreAnalysis of the Pizza Industry Essay4621 Words   |  19 PagesThe Fast Food Restaurant Industry - Analysis of the Pizza Industry THE RESTAURANT INDUSTRY AND HISTORY Where and when did the fast food concept come into play? Consider the hamburger. While German immigrants brought the first Hamburg Style Steak to the United States in the early 19th century, the humble hamburger, White Castle, became the basis for a new kind of restaurant in 1916 called the fast food chain. J. Walter Anderson, who sold five-cent hamburgers with french-fries andRead MoreAussie Pooch Mobile 16986 Words   |  28 Pagesappointment—a pooch party of ten dogs at number 22, where five other residents of the street had arranged to have their dogs washed on a fortnightly basis. Prior to their arrival outside the house, there had been ferocious growling and snarling from a fierce-looking Rottweiler. But when the animal caught sight of the brightly-colored trailer, he and two other dogs in the yard bounded forward eagerly to the chain link fence, in a flurry of barking and wagging tails. Throughout residential areas of BrisbaneRead MoreCaso Mcdonald ´S9665 W ords   |  39 Pagesdistinguished itself in the quick-service industry through its remarkable consistency across all units. To competitors and customers alike, the Golden Arches—the corporate emblem that adorned every restaurant— symbolized pleasant, fast service and tasty, inexpensive food. In the United States alone, McDonald’s served over 20 million customers every day.1 Although such a number testified to the restaurant chain’s success, it also suggested a troubling question for management. With McDonald’s alreadyRead MoreFood Truck Business Essay7399 Words   |  30 Pages†¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Competition †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦13 SWOT Analysis †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. †¦. 15 Marketing Plan †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦17 Product †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦. 18 Promotion †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦. 21 Financial Analysis †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. .24 Introduction A food truck is aRead MoreStarbucks Analysis10818 Words   |  44 PagesOther competitors US market 30 9.6 Competition in Europe and Asia 30 10 Porter s 5 forces 31 10.1 Threat of new entrants 31 10.2 Bargaining Power of Customers 32 10.3 Bargaining Power of Suppliers 32 10.4 Threat of Substitute Products or Services 33 10.5 The Intensity of rivalry among competitors 33 11 Conclusion External Analysis 34 11.1 Opportunities 34 11.2 Threats 35 • Volatile coffee markets 35 • Market/lifestyle fluctuations 35 • Fierce Competition 35 12.1 TOWS analysis: 37 12.2Read MoreConsumer Behaviour Towards Cadbury Products10353 Words   |  42 Pagescustomer’s preferences are provided by the Airtel? 7 Executiv e Summar y 8 EXECUTIVE SUMMARY The project is an extensive report on how the Airtel company markets its strategies and how the company has been able in tackling the present tough competition and how it is cooping up by the allegations of the quality of its products. The report begins with the history of the products and the introduction of the Airtel company. This report also contains the basic marketing strategies that are used by

Wednesday, May 6, 2020

Analyzing Satire and Parody in Blazing Saddles Essay

Analyzing Satire and Parody in Blazing Saddles No one is born a racist bigot. In other words, racial bigotry or racial prejudice is not genetically or biologically determined... Therefore, if most people spoke out about racism, it would be the first step towards a revolutionary change. -Dr. Charles Quist-Adade Mel Brooks’ Blazing Saddles, sheds light to the cultural problems of the Western era through satire with elements of parody within. John Vogel describes Blazing Saddles as â€Å"The Ultimate Western Spoof.† The problem of racism is the main focus of this film. If one takes a closer look at the work of Mel Brooks, there is a noticeable trend of his films pointing fingers at racists. In order to better understand why he takes this†¦show more content†¦Ã¢â‚¬Å"Some of the features that are to become key elements of the genre are to be found in early silent Westerns from the late 1890s and early 1900s† (Westerns). Since this time, many of the famous films have become household names. For some peopl e, the reason they have been introduced to this film genre is because of their grandparents or parents. For others, they may have a genuine interest to understand this culture that has transformed itself to fit with a new era of time. Although these films have been able to generate great amounts of revenue, they are full of underlying elements that show the cultural issues of that time period. Moreover, some of these elements may not be noticeable to everyone at first, but that is where the satire and parody come into play. Satire is a technique employed by writers to expose and criticize foolishness and corruption of an individual or a society by using humor, irony, exaggeration or ridicule. It intends to improve humanity by criticizing its follies1 and foibles2. A writer may point satire 1. fol†¢ly noun \ˈfà ¤-lÄ“\: the lack of good sense or judgment (Merriam) 2. foi†¢ble noun \ˈfȯi-bÉ™l\: a minor fault in someones character or behavior (Merriam) toward a person, a country or even the entire world. (Literary) Merriam-Webster Dictionary defines parody as â€Å"a piece of writing, music, etc., that imitates the style of someone or something else in an amusing way.† The Schirmer Encyclopedia of

Beyond the printed page Free Essays

Technology is rapidly changing the nature of the global media. For example, Daniel Czitrom, in his book entitled ‘Media and the American Mind: From Morse to McLuhan’, states that one of three major traditions or persuasions in American thought with regard to the impact of modern mass media, views changes in communications technology as the driving force in the historical changes in such media impacts on society. This is the school of thought of the â€Å"radical media† theorists Harold Innis and Marshall McLuhan, who are said to have highlighted the thesis in different ways in their works (Czitrom 1982, p. We will write a custom essay sample on Beyond the printed page or any similar topic only for you Order Now xii). Not only is the change with regard to the changes in the impacts of mass media on society, it is also in with regard to ownership of mass media, as both technology and economics are credited with driving a convergence of the different forms of media, and implicitly, a convergence on ownership of the different forms of media (Compaine and Gornery 2000, p. xvi). The online books have major advantages compared with print versions. It benefits greatly from the evolution of technology, with the new emerging technologies endowing online books with the ability to dynamically update, hyperlink, provide efficient searching, real-time interactivity and multimedia. All these instruments help the online books deliver materials to readers more efficiently and more diversely, than its print version. Moreover, the online books attract more non-local readers and many younger readers, while the print version mainly focuses on the local or national market. 2. What devices and technologies exist or will soon exist for reading digital books? There are no several devices being manufactured that will soon make the move from printed to digital books. In fact, the move to replace printed books with electronic versions has the stamp of approval of earnest researchers, experts and scientists such that readers are now able to access thousands of books in one portable, mobile and accessible case. For instance, the Sony Reader is a new electronic book device that makes use of the display technology called the electronic ink. It was developed by the E-link in Massachusetts where the display gives a most natural reading experience for the reader, using no backlight. It uses a form of electronic ink including displays on credit cards that do not break when bent. The food labels are able to change prices throughout the day too. How this is done is by plastic films with transparent microscopic liquid-filled spheres, the size of a hair’s diameters where there floats even smaller black and white particles. The black particles are negatively charged while the white particles are positively charged. These now forms ink patterns of black and white depending on how the electric charge is applied to the film. The Sony Reader need not be turned off and just like a printed book, it can just be set aside and the current page remains on the screen without draining any battery power. Studies have even proven that users report increased readability and a minimal eyestrain compared to other electronic book technology. (Scientists develop E-link to Replace Books and Newspapers). 3. How are publishers adapting to digital books? Apart from the interest from readers, on the business side the idea of moving pictures in a newspaper attracts more attention and brings greater business opportunity. More and more advertisers are interested in using online video advertisements and are shifting some of their advertisements from television to the web. New kinds of video ads are becoming popular pre-rolls and post-rolls, video ads that run before or after the news video clip. Meanwhile, web news forecasts give the opportunity for TV-style commercials. In each three-minute News Journal Newscast two fifteen second ad fragments and one thirty second fragment are inserted. This idea was only proposed two months ago, and already more than eighty-five percent of the airtime slices have been sold. (Oxfeld, 2004). Currently, publishers are looking into the digital rights. These issues are inevitable due to the large number of people involved in it. It is also complicated by the fact that these people come from different places. Laws which govern them are different. Yet publishers are quite discouraged. More so, there are not much available treaties or conventions from which rules and guidelines regarding digital rights can be seen. One of main problems with regard to digital rights is the problem on unauthorized copying and transmission of printed books and digital information. This is a problem about rights to intellectual property. Tran (2001) says there are many interlinked communities in the web. As such, sharing different materials can be very convenient. According to him, file types frequently used are MP3s, MPEGs, JPEGs, and PDFs. There is a proliferation of many copies of these kinds of files which are transmitted from two different points. He further elaborates that the problem lies in putting a stop or even delaying the process of the undisturbed exchange rate of copyrighted digital materials. There are a lot of factors that cannot be easily prevented such as the increasing sophistication of technology and the speed of transmission (Tran). The problem is not as easy as it seems but publishers are still keen on the fact that there are still people who would want to have books instead of electronic devices as reading materials. WORKS CITED Compaine, Benjamin M. and Douglas Gomery (2000), ‘Who Owns the Media? : Competition and Concentration in the Mass Media Industry’, Lawrence Erlbaum Associates,Mahwah, NJ, p xvi Czitrom, Daniel J. ‘Media and the American Mind: From Morse to McLuhan’, University of North Carolina Press, Chapel Hill, NC, p. xii (1982), Guard and Nurture your Intellectual Property Rights. Retrieved May 20, 2007 at: http://archives. obs-us. com/obs/german/books/paperl/chap091. htm Oxfeld, Jesse ‘Watching the Newspaper, 2004. Retrieved May 20, 2007 at: http://www. editorandpublisher. com/eandp/columns/newspaper_2point0_display. jsp? vnu_content_id=1000739225 Scientists develop E-link to Replace Books and Newspapers. http://www. aip. org/dbis/HFES/stories/17027. html Tran, N. 2001. â€Å"Digital Right Management†, www. cas. master. ca. Retrieved May 20, 2007 at http://www. cas. mcmaster. ca/~wmfarmer/SE-4C03-01/papers/Tran-DRM-aux. html How to cite Beyond the printed page, Papers