General Questions for Marketing Essay Example | Topics and Well Written Essays - 1500 words

General Questions for Marketing - Essay Example Therefore, a marketing orientation that covers all four directions and the best barometer of success, have been introduced that include product, price, place and promotion. 1. Product (customer solution). Before companies initiate the products in their minds, they should consider if these are desired or needed by their target market. For instance, General Electric is always conversing with their customers with regard to what product they should offer to make certain that the customers would buy their product, or else they will suffer horrible losses. A product perceived by a customer as a unique, different, and much better compared to competitors has a big opportunity to be successful. It is important that customers will get attracted with the features and benefits they can get, and most importantly are the attributes, performance and consistency of the product. The customer is the one who will purchase and use the product; therefore companies should give them priority with regard to what they should be offering. 2. Price (customer cost). The company should also set a specific place or position in the marketplace and in the minds of their target market to be competitive, and one of those, is getting their price right. Today, pricing is not just lay-outing the selling price to the customers because if they find it unjust or not worthy, they might turn down the product. Traditional pricing is not anymore appropriate today wherein customers are becoming price cautious. Therefore, before a company begins to design its product work, they should see to it that their target price range is made available to the general public, and the cost would not be a too much burden to them. For example, JetBlue and Southwest airlines are offering low-cost fares to freight customers in order to compete with legacy airlines, and consequently they have been successful and gain more market share. 3. Place (customer convenience). A quality product offered at a fair price should be dist ributed in a channel that is accessible to the target market. Companies of today are now using high technologies in order to reach their customers at ease. The internet and other software distribution tools are among the new distribution channels used by various companies. For instance, Wal-Mart adopted several systems like RFID (Radio-frequency Identification) and retail link in order to meet customers’ needs and make their product available to them. Customers should be given emphasized by the company in looking for product location because they are the one who will purchase, and their satisfaction matters. 4. Promotion (customer communication). Good promotion means giving the right information to the right person at the right time through advertising, public relation, personal selling, etc. that could help in gaining more customers; just like the sales promotion activities of Dr. Peppers against Mountain Dew and Sprite which are considered to be the company’s secret to have a solid market share increase. It is a basic fact that if the target market did not know the availability of the product or the information is not enough, then it is expected that they would not purchase the product. On the other hand, if they are aware on the existence of the product as well as its features and benefits, then they are likely to purchase. Promotion is expensive and crucial to the

Short proposal Essay Example | Topics and Well Written Essays - 250 words

Short proposal - Essay Example I also do have confidence that my group members will provide me help. Conclusion Parking lots are an important part of institutions but their mismanagement or their use by other customers can make institutional implications. The outcome for this parking dilemma appears as a burden both on community managers and on parking lots. It consumes time, waste energy, enforce financial burdens, and increase the management of traffic. Many customers, students, and passengers have to make their parking after a cumbersome travel in the vicinities of the main parking lots and sometimes, this become a real dilemma. Some vicinity areas are so plagued and there is chance to be obstructed by someone trying to rob passengers. The situation also becomes highly vulnerable for people with disabilities. Students of University of Colorado Denver and Metro State College are really in trouble as they even paid to RTD parking but still can’t get transited through mass transit. I would like to request M rs. Zambon, to provide permission so that we can implement our study design to investigate on the RTD parking issues. The study is very feasible and has instrumented every aspect to make results an invaluable contribution to the community development.